Our Brand Story

HomeOur Brand Story

Our Brand Story

HomeOur Brand Story

Our Goal

Our goal is to be global stationery brand for all your writing needs with special focus on the school segment. Becoming a top of the mind brand with innovative products and cutting edge technology in development of those products. Realize sustainability commitment in all our operations.
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Objective

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  • To develop our own brand for Middle East & African market esp. Arabic speaking countries
  • To capture small & medium customer
  • To create partnership for product distribution
  • To fulfill the customer need regarding the short shipping time
  • To improve product mix
  • To develop high value added product
  • To improve country mix

Milestones

Timeline

1997

1

  • The first SINARLINE Brand launch in Middle East market
  • Developing product based-on existing specification in the market

1998

2

  • Penetrate to all market
  • Develop Stock system for regular items
  • Expand & launch new product line intensively
  • Grouping product to be Office, School, and Fancy products
  • Create standard of Logo & design

2001

3

  • Grouping product to be fast, medium and slow moving items
  • Eliminate slow moving items
  • Replication of stock system to other area

2006

4

  • Expand to selected countries
  • Develop innovative & customized products
  • Developing promotion program on selected export destination

2009

5

  • Strengthen SINARLINE Brand image through ‘above-the-line’ promotion activity
  • Developing an integrated promotion and sales program

2011

6

Develop refractive cover on blue cover products to prevent counterfeiting

Product Line and Positioning

The brand is preferred by customers because:

TRUSTED BRAND

From the house of APP which is one of the largest integrated pulp and paper company, our products guarantee standardized quality across the world

HERITAGE VALUE

It’s a reliable and established brand with a long history of serving customers in more than 45 countries across the world

VALUE FOR MONEY

Quality products at affordable prices. Our products are positioned very competitively in the market.

DESIGNS

Wide variety of products with colourful designs following market preferences

DISTRIBUTION NETWORK

Good distribution channel in wholesale, retail, school, office and hypermarkets

BRAND PERSONALITY

Elegant, Modern, Colourful and Functional

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Product Line and Positioning

The brand is preferred by customers because:

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TRUSTED BRAND

Some description text for this item

From the house of APP which is one of the largest integrated pulp and paper company, our products guarantee standardized quality across the world

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HERITAGE VALUE

Some description text for this item

It’s a reliable and established brand with a long history of serving customers in more than 45 countries across the world

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VALUE FOR MONEY

Some description text for this item

Quality products at affordable prices. Our products are positioned very competitively in the market.
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DESIGNS

Some description text for this item

Wide variety of products with colourful designs following market preferences

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DISTRIBUTION NETWORK

Some description text for this item

Good distribution channel in wholesale, retail, school, office and hypermarkets

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BRAND PERSONALITY

Some description text for this item

Elegant, Modern, Colourful and Functional

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Position

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Lebanon
Indonesia
Saudi
Singapore
USA
Malaysia
Portugal
UAE
Spain
Lebanon

Image

Company

  • After sales service
  • Long-term relationship

Product

  • Becoming Top of Mind product
  • As a pioneer on similar product in the market
  • Innovative

Brand

  • Impressive design
  • High brightness paper
  • Strong Binding Construction

Advantage

Product

Competitive Price Quality Concern Value Added

Service

On-time Delivery
Claim Settlement

Market

Distribution
Price Monitoring

Customer

Selective
Exclusivity
Incentive

Promotion

Above the line
Below the line

Sell

SINARLINE number of items sold in year 2019

1
that is 7 pcs/second

Channel